In the fifteenth episode of The Food Coma Podcast, I host Peter Bissell, co-founder of Bissell Brothers Brewing. I had a sneaking suspicion that most interviews he does tend to revolve around beer, and involve many of the same questions over and over. I knew that Pete was really into the phenomenon of Human Nature, as he had turned me on to author Robert Greene (The 48 Laws of Power). I also know he is quite adept when it comes to applying these concepts through very creative and colorful marketing campaigns. In this episode, I really wanted to focus on the “Why” of things – while still finding the time to wax nostalgic about “Can’t Hardly Wait” and, of course, McDonalds.
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Production and Editing by Chris Loughran and Doreen O’Donnell of No End Media.